Shaq told us how a square of recommendation from Magic Johnson helped him renovate from a ‘happy-go-lucky’ basketball star …

Shaquille O'Neal and Phil JacksonBryan

  • Shaquille O’Neal is one of a many successful
    athletes-turned-investors operative today.
  • His seductiveness in business was sparked by a square of
    recommendation he perceived from a good Magic Johnson.
  • O’Neal now has stakes in many different
    businesses, including Google and 24 Hour Fitness.


Shaquille O’Neal is in a Basketball Hall of Fame for his
enviable skills in a paint and considerable run of championships
with a Los Angeles Lakers, though his career as an financier has
been roughly as inclusive as his career on a court.

O’Neal, 45, has interests in a series of obvious companies,
including Google, Krispy Kreme, and 24 Hour Fitness. He once
owned over 150 Five Guys franchises, as good as 17 Auntie Anne’s
locations, according to The Hustle.

But while O’Neal has made many successful investments, a
transition to a business universe wasn’t always partial of his plan.
The 15-time All-Star was recently compelling his partnership with
American Express and explained how his life was altered by a
square of recommendation he got from another NBA legend: Magic Johnson.

“At initial we was only easygoing to be a basketball player,”
O’Neal told Business Insider of his early days in the
joining in a 1990s. “Then we met Magic Johnson for a first
time. His quote to me was, it was ok to be famous, though during some
indicate we wish to start owning things.”

Johnson, a successful financier himself, founded Magic Johnson
Enterprises in 1987. Some of his best-known ventures include
Magic Johnson Theaters, purchased by Loews
in 2004, as good as poignant interests in a Los
Angeles Dodgers and a Los Angeles Sparks.

At first, O’Neal wasn’t certain of what to make of Johnson’s advice,
though after watching the Hall of Fame indicate ensure work up
close and watching a financial struggles of many of
his NBA peers, he knew he had to start investing his money.

“I had no thought what he was articulate about,” O’Neal said. “Then
when we changed to L.A., we kind of watched how he was doing business
closely. And afterwards what frightened me is that 70% of all athletes when
they’re finished personification have no income or zero entrance in.”

O’Neal warranted an MBA from a University of Phoenix in 2005. Now
he offers his possess financial advice, cautioning athletes to save
their income and be ever doubtful of offers that sound too good
to be true.

This year, O’Neal is regulating his business talents to promote
American Express’ Small Business
, a national transformation to encourage
more holiday selling during tiny businesses. Owners brought in
an estimated $15.4 billion on Small Business Saturday final year.

“Before we became Shaq, we didn’t have a oppulance to go to all the
big-time malls and a big-time stores, so a mom-and-pop shops
have always had a special place in my heart,” pronounced O’Neal. “I
consider Small Business Saturday is a day people should unequivocally take
advantage of.”

Small Business Saturday is set for Nov 25, dual days after

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