Michael Phelps’ Unforgettable Under Armour Ad Earns Webby Award

Think behind to pre-Rio 2016 and there was one memorable ad featuring an Olympic fable – a moving, visible square of art that still brings on chills when examination it to this day.

23-time Olympic bullion medalist Michael Phelps seemed in a hugely successful Under Armour ‘Rule Yourself’ ad, that decorated a then-30-year-old idol training for his 5th and final Olympic Games. The ad was raw, dirty and issued pristine emotion, featuring Phelps undergoing his exhausting training fast all alone, in a dark.

The online ad garnered over 12 million views, was awarded ‘Best of 2016’ by AdWeek, and has now been awarded a International Academy of Digital Arts and Sciences (IADAS) prestigious ‘Webby’ Award. The Webby Awards respect value opposite 6 vital media types, including websites, film and video, advertising, media and open relations, social, mobile sites and apps, and podcasts/digital audio. Awards such as ‘Best Use of Photography’ and ‘Best Use of Mobile Media’ are among those dynamic by members of a IADAS.

The Under Armour ad featuring Phelps won a 2017 Webby Award for ‘Best Viral (Branded) Film Video. The endowment is bestowed on viral video calm that ‘integrates products, serves or messages on interest of a brand’ and contingency have perceived during slightest 50,000 views.

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