Michael Phelps is a #brand now, a luminary whose mere initials can lift an attire line, whose Facebook Live streams emanate news stories, whose baby has some-more Instagram supporters than you, probably.
So while in one sense, Phelps is not like, say, Brand Queen Kim Kardashian, in another … he kind of is.
Phelps’ rollout of PhelpsMoji — a swimming- and Baltimore-centric chronicle of those smileys and characters we see kids these days texting in lieu of created difference — is radically his answer to Kimoji. Except there’s approach fewer unprotected buttocks.
Available for $0.99 on Apple and Android products, PhelpsMoji doesn’t duty as a local app on something like an iPhone. Want to send a smooth Phelps to your BFF Jill? Open adult a app, collect an emoji or animation, adjust a size, save to your phone or copy, afterwards pulp and, after throwing your breath, send away. In other words, it competence take we a time it takes Phelps to cover 50 meters in a pool.
But some of a PhelpsMoji — and there are over 100 in a initial iteration — are indeed great. Here are my tip six, with a useful reason for when they competence be deployed.
When we comprehend we spent a dollar of your hard-earned income on Michael Phelps emoji.
When you’re a biggest swimmer of all time though also a doting father.
When you’re scheming to make a good tweet.
When you’re finished with swimming and a Rio de Janeiro waterways are too filled with sewage, so we strike a Olympic Village beach volleyball scene.
When you’ve won so many medals, we can make it sleet like Fat Joe.
When you’re keepin’ it 100 in Baltimore.