Is a Conor McGregor Brand Still Focused on Fighting?

Jeff Bottari/Zuffa LLC/Getty Images

Conor McGregor rented out an entertainment park this week.

If a absentee UFC lightweight champion’s Instagram can be believed, McGregor paid to tighten down Funderland Dublin on Monday so he and his middle round could reason a private celebration during a place described on its website as “Ireland’s largest Christmas thesis park.”

From a demeanour of it, a happy time was had by all. That enclosed a champ, who seemed as loose as ever while perplexing not to get ice cream on his $2,000-plus Gucci tracksuit:

A print posted by Conor McGregor Official (@thenotoriousmma)

The whole Funderland arrangement was intensely on-message for McGregor during a moment. As a 29-year-old aristocrat of quarrel sports’ latest sabbatical from a Octagon creeps adult on a whopping 14 months, promoters, fans and intensity destiny opponents all continue to tatter over when—or if—he competence disdain to return.

Yet McGregor appears totally unperturbed, and a fibre of new open moves creates it misleading how focused he is on any arrange of comeback.

These days, a UFC champ’s amicable media feed creates him demeanour some-more like some arrange of bizarre oppulance lifestyle code than a veteran fighter.

A peek during his new Twitter and Instagram timelines shows some-more posts of McGregor mean-mugging subsequent to private jets, toting snakeskin suitcases and tinkering with his new Cartier lighter than anything else. Sure, there are some gym snapshots sprinkled in there, too, though mostly McGregor appears meddlesome in flash his burgeoning resources in a arise of his Aug 2017 fighting compare opposite Floyd Mayweather Jr.

This apparently is not a new development. Living a good life has always been one of McGregor’s things.

But, during this point, is it his only thing?

McGregor during a opening of a documentary about his life.PAUL FAITH/Getty Images

The some-more time that passes—and a some-more videos we watch of McGregor drag racing by a streets of Dublin—the some-more we have to consternation if Bleacher Report’s Jeremy Botter was right all along.

Maybe McGregor is never entrance behind to a UFC.

When questions began to aspect only after New Years about either he would lapse to a Octagon to face tip contender Khabib Nurmagomedov or halt champ Tony Ferguson, a pretension Irishman responded with a twitter that he “didn’t give a bollox” and also referenced a signature line of whiskey he expects to make him a boatload some-more income during 2018 (NSFW denunciation in tweets):

A few days later, UFC President Dana White indicated a world’s largest MMA graduation competence have to cruise stripping McGregor of his lightweight title—just as it did his featherweight strap in Nov 2016—if a dual parties can’t come to an agreement soon.

It’s already mostly speculated that McGregor’s ongoing agreement negotiations could widen on so prolonged that Ferguson will finish adult fortifying his halt pretension opposite Nurmagomedov.

Then, maybe McGregor will quarrel a winner.


But final we heard, McGregor’s prerequisites for a new UFC understanding enclosed a prejudiced tenure interest in a company, that UFC coronet so distant appears retiring to give up. Now, maybe White’s calm is wearing thin.

“We can’t let this thing go on perpetually and not give other guys a opportunity,” a UFC trainer told Yahoo Sports’ Kevin Iole. “… Conor has finished really well, he’s done a lot of income and if he decides he doesn’t wish to quarrel again for however long, that’s adult to him. That’s his choice and his decision, though a belt has to pierce on and we have to figure some things out here in a subsequent integrate months.”

McGregor and Dana White during a lead-up to Mayweather-McGregor.Jeff Bottari/Zuffa LLC/Getty Images

On Monday, longtime conduct manager John Kavanagh attempted to assure a universe that McGregor was behind in a gym and indeed operative toward a return.

“A lot of things outward of fighting was going on in his life and he seems to be removing a hang of all that,” Kavanagh told BBC Sport. “Now he’s behind training roughly each day and we cruise 2018 will be another large year for us. Exactly what that is, we don’t know yet, though a devise is forming.”

McGregor himself has done no such assurances and gives no denote that he’s formulating such a plan. He’s pronounced from a commencement that he wants to lapse to fighting eventually, though a sum sojourn sketchy, a timeline misty and his options too countless to spike any one thing down.

Kavanagh has pronounced he’ll disagree fiercely that his star pupil’s subsequent quarrel be in MMA, though a ghost of another fighting match, opposite Manny Pacquiao or Paulie Malignaggi, still looms.

McGregor throws a right palm during Mayweather during their fighting match.Isaac Brekken/Associated Press

All a while, The Notorious seems passed set on vital adult to his nickname as he carries on with his many convenience pursuits.

In October, McGregor apologized after being held on camera regulating an anti-gay offence to try to console teammate Artem Lobov after a detriment to Andre Fili.

In November, he slapped a ringside official and got into a scuffle with arbitrate Marc Goddard after he jumped into a enclosure during a Bellator MMA eventuality in Ireland to applaud with winning training partner Charlie Ward.

Most troublingly, on Nov. 30, reports emerged that McGregor had gotten laterally with Irish underworld figures after allegedly distinguished a gangland associate during a bar altercation. Even as rumors swirled that murky total were perfectionist McGregor compensate a large release to get out of a jam, he was late for a justice date on a small-time trade violation.

McGregor showed adult for justice wearing—guess what?—another tracksuit, and as he sped divided from questions about his difficulty with an Irish rapist classification in—guess what?—a cost sports car, he quipped: “Come and get me. Come and get me.”

None of this transient a notice of Mayweather, who took time to needle McGregor on Twitter this week (NSFW language):

So, where is all this going?

In a past, MMA observers have admitted McGregor a “genius” for a approach he’s usually promoted himself into a bigger and bigger star.

But nothing of a above smacks of talent behavior.

None of it paints a design of a man who’s only about to start training tough for his large return.

What if summer 2018 rolls around and there’s still no pointer of McGregor?

How prolonged can we continue to cruise him an active warrior while he goes on treating a universe as his possess private Funderland?

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