The IOC and McDonald’s have announced that they have jointly concluded to move their Worldwide TOP Partnership to an end.
Timo Lumme, Managing Director of IOC Television and Marketing Services, said: “The IOC’s sponsorship devise is directed during delivering long-term partnerships that assistance a Olympic Movement grasp a objectives set out in Olympic Agenda 2020, a vital roadmap for a future. This devise is exemplified by a new proclamation of long-term, ground-breaking agreements with new and existent tellurian Partners. In today’s fast elaborating business landscape, we know that McDonald’s is looking to concentration on opposite business priorities. For these reasons, we have jointly concluded with McDonald’s to partial ways. we would like to appreciate a friends during McDonald’s on interest of a IOC for a joining a association has shown to a Olympic Movement over many decades.”
“As partial of a tellurian expansion plan, we are reconsidering all aspects of a business and have done this preference in team-work with a IOC to concentration on opposite priorities,” pronounced McDonald’s Global Chief Marketing Officer Silvia Lagnado. “We have been unapproachable to support a Olympic Movement, and we appreciate a business and staff, a spectators, athletes and officials, as good as a IOC and internal Olympics Games organizing committees, for all of their support over a years.”
The financial terms of a subdivision was concluded by all parties, sum of that are confidential.
McDonald’s Worldwide TOP Partnership will finish with evident effect, however McDonald’s will continue to be a unite of a Olympic Winter Games PyeongChang 2018 with domestic selling rights in a Republic of Korea only. The association will broach a Games-time operations, including restaurants in a Olympic Park and a Olympic Village.
The IOC has no evident skeleton to designate a approach deputy in a sell food operations sponsorship category, and will examination a difficulty in a broader context of existent Olympic selling programmes.
The International Olympic Committee is a not-for-profit eccentric general organization that redistributes some-more than 90 per cent of a income to a wider sporting movement, that means that each day a homogeneous of USD 3.25 million goes to assistance athletes and sports organisations during all levels around a world.
The IOC has long-term blurb partnerships in place; has delivered record financial contributions to a Olympic Movement in a final Olympiad (2013-2016); and is on march to broach record contributions in a stream cycle (2017-2020). All stream Worldwide TOP Partners have agreements by to 2020, with Bridgestone, Panasonic and Toyota by to 2024, Alibaba by to 2028, and Omega by to 2032.
For some-more information, greatfully hit a IOC Media Relations Team:
Tel: +41 21 621 6000, email: firstname.lastname@example.org, or revisit a web site during www.olympic.org.