Bridgestone says ‘payoff’ for signing Tiger Woods has already happened

Tiger Woods has usually finished one PGA Tour eventuality in a year given Bridgestone Golf sealed him to a long-term disdainful understanding to use a balls.

Since Woods sealed his understanding with Bridgestone, he has missed all 4 majors, underwent his fourth behind surgery, got arrested for DUI, pled to forward driving, entered a pre-trial diversion program, finished “an complete drug treatment” rehab, co-captained a winning U.S. Presidents’ Cup and common his earthy quip on amicable media.

By a way, Woods will be personification in a Hero World Challenge starting in 3 weeks.

Bridgestone Golf CEO Angel Ilagan says no matter how good or feeble Woods plays in a Bahamas and over – a association has finished good with a deal.

“The boon has already occurred for us,” Ilagan told Yahoo Finance.  “His publicity value is what’s unequivocally critical for us. He picked a round as a best round out there. This is usually combined gravy for us if he plays.”

Woods has not won a PGA Tour eventuality in 4 years and has been “stuck” on 14 vital titles given 2010.

Woods left a churned bequest with Nike Golf. It positively gained traction and dollars with Woods as an endorser, though a fortunes followed Woods’ decrease on a march and a association a golf apparatus business golf altogether  final years.

Ilagan sees Woods as certain leader on a publicity circuit.

Woods is “the usually golfer in a story of golf that has indeed had a certain financial impact” on a sport, he said.

That arrange of exaggeration ignores a bequest of Arnold Palmer, who some-more or reduction invented a use of blending golf and business, and Jack Nicklaus. Among others.

But if Ilagan thinks Woods is operative for him, who we we to argue.

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