With her college swimming career behind her, Katie Ledecky stands to make a dash as a veteran contestant good brazen of a subsequent Olympics and will expected lift several big-name sponsors into a Tokyo pool with her in 2020. But Ledecky’s devise will be a counsel one, her new representative said, and she doesn’t need to foe to build a outrageous business portfolio right away.
Ledecky announced her preference to spin pro final week and has sealed with Dan Levy, conduct of a Wasserman group that represents several high-profile womanlike athletes. Levy pronounced his new customer is singular and can means to be resourceful and studious as she considers that brands to endorse.
“It’s singular that an contestant turns pro and they have a business on Day 1,” Levy said. “We feel we have a oppulance — and Katie feels this way, too — in being unequivocally vital and perplexing to put together a devise initial and afterwards find a right partner companies that fit what she wants to do relocating forward.”
In other words, Ledecky won’t foe into partnerships for a discerning paycheck. She’ll have some precedence and can find long-term deals, maybe looking for companies that competence wish to hang with her for a subsequent Olympic cycle as well.
“My idea when it comes to endorsements is to take a offset proceed to my business,” a 21-year-old Ledecky said. “I will be seeking a support of sponsors who know my joining to training, to my preparation and to my expansion as a person. we also am vehement to work with people and companies who know that they are also investing in my tour to have success in a pool.”
Most Olympic athletes embark on a veteran career with many reduction name approval and a significantly shorter résumé. Ledecky, already a five-time Olympic champion, hits a marketplace during a tip of her game, roughly guaranteed to be one of a faces of a U.S. group in dual years and expected competing in primary time on NBC for several nights in Tokyo.
“She’s achieved so many before to bend veteran that she is in a position to change a lot of a decisions that will be done going forward,” Levy said, “whereas if she was another contestant only bend pro, infrequently we have to concede a small bit some-more only to acquire a living.”
Bob Dorfman, a longtime sports selling analyst, estimated Ledecky could move $3 million in publicity deals streamer into a Tokyo Games. In further to companies focused privately on swimming (goggles or swimwear, for example) or health and wellness (sports drinks or appetite bars), Dorfman pronounced Ledecky could be an appealing orator for lifestyle brands, headphones or even fashion, hair caring or cosmetics companies.
Ledecky, who skeleton to continue study and training during Stanford, shies divided from comparisons to Michael Phelps both in and out of a pool, though for Olympic athletes of all stripes, a flashy swimmer is a high finish of a measuring hang when it comes to endorsements. Phelps has an estimated net value north of $50 million, and analysts pronounced he was earning around $7 million in publicity income during a tallness of his career — many times some-more than many Olympians can ever design to make.
“He unequivocally became an idol of a sport, one of a few Olympians who could do that,” pronounced Dorfman, executive clamp boss of Baker Street Advertising. “Whether she can do that, we don’t know. She’ll have to be really, unequivocally flattering special in a subsequent Games and substantially continue onto 2024.”
Dorfman sees a together between Ledecky and Missy Franklin, who competed as an pledge during a London Olympics in 2012, swam collegiately for dual years and incited veteran before a Rio Games. While Franklin picked adult copiousness of large endorsements, her opening as a veteran never matched her success as an amateur.
With universe championships one year divided and a Tokyo Olympics on a horizon, Ledecky has shown no signs of slowing. She capped her college career by winning 3 some-more NCAA titles final month, giving her 8 in dual years during Stanford. She’ll conduct to Tokyo as a favorite to win 5 or some-more medals, a hazard in many of a freestyle distances — a 200-, 400-, 800- and 1,500-meter races — with a possibility to float in a integrate of relays, too.
“It’s about timing, it’s about performance, it’s about distinguished when you’re during a tip of your game,” Dorfman said.
For dual Olympic cycles, Ledecky has been means to concentration on training and competitions. She’ll now have to juggle corporate appearances, commercials and print shoots, creation certain a new obligations don’t impede her work in a pool. “We will not dedicate to anything that will negatively impact my performance,” she said.
“We know that a swimming is a many critical thing, and that’s a height that all builds from. we wouldn’t contend it was unequivocally a concern,” Levy pronounced of distinguished a ideal balance. “It was a nonnegotiable. It’s what’s many important.”
Because Ledecky was such a high-profile amateur, she’s accustomed to a spotlight and a compared time demands, media requests and obligations to entities such as NBC and USA Swimming. One advantage to bend pro mid by a Olympic cycle is Ledecky has time to adjust to a sophistry act good before a Tokyo Games.
“Although we did not have unite commitments during those years, we did have many other obligations, and we felt like we was means to emanate a balance,” she said. “I also have been means to observe what has worked for other veteran athletes, and a support that we have perceived from family and friends is crucial.”
She could be in a pool competing again after this month in Mesa, Ariz., or maybe in May in Indianapolis. She’ll expected start conversations with companies focused on jaunty and opening rigging soon, giving her time to exam apparatus before a foe deteriorate heats up.
In selecting Levy and Wasserman, Ledecky has aligned herself with a group that has found a lot of success with high-profile women’s athletes, including soccer stars Abby Wambach, Mia Hamm and Alex Morgan, as good as basketball standouts Maya Moore, Diana Taurasi and Brittney Griner. For Wasserman, a flashy contestant and desirous immature lady such as Ledecky seemed like a healthy fit.
“Katie’s such a intelligent and courteous person,” Levy said. “You mix that with her value in a pool, and we only get an implausible force. we consider we are always vehement to work with women who are unequivocally committed to creation a certain impact on a subsequent era as well.”
Levy pronounced since Ledecky already has name approval and is widespread in a high-profile Olympic sport, he doesn’t consider she’ll be singular to swimming-specific companies and can bend out into other brands. He has no doubt she’ll be in direct as Tokyo draws closer.
“There’s no doubt that Katie already transcends a foe of swimming,” Levy said, “because she’s such an implausible champion, and she represents so many some-more for a younger generation.”
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